Marketing Maestro: September 2008

Zillow Real Estate Ad Network

For anyone who advertises their real estate listing online you might want to check out the New Zillow Advertising Network.  The network was formed by Zillow.com and a newspaper consortium made up of 282 major newspapers.  You can read the full details on mediabuyerplanner.com.  Most ad networks give you greater reach without creating more work for you (it is a one stop shopping experience). 

My only word of caution when using ad networks is that you need to monitor your results closely.  It is very easy for your ads to receive a large number of impressions but if the targeting or demographics are off it is wasted money.  The good news with this network from what I can tell is that the focus is purely on real estate and your placements will be relevant and in proper context.

Sara Bonert an Active Rain member and Zillow employee might be able to share some additional insight.

 

 

Blog and Help Fight Poverty

Blog Action Day is here again and this year the cause is poverty.  Unfortunately, this is probably a problem in almost every community. If you ask me this is a great topic for this year's Blog Action Day.  Think about our current economy, the credit crises, the foreclosure fiasco and the price of oil to name a few economic levers.  Will the poverty problem get worse or better in the near future?

I don't have the answers to the problem but we can start and contribute to the discussion.
 
I know there are many bloggers who could help out a good cause and write a post or two about the issue in their area.  This could make a great localism post as well (highlight a local organization fighting poverty or what communities are doing to help etc).
 
Check out the Blog Action Day site and watch the video for more details on what is required on your part to participate.  For most bloggers and Active Rain members this is easy.  Just write a post.  If you have more than one blog go to town and register them all.
 
It doesn't get much easier or painless to contribute to a cause and raise awareness.

Why are you still reading? Go and register for Blog Action Day.

Good luck and happy blogging.

 

5 Back to School Tips for Getting Into College

Since it is back to school season and education/local school rankings are part of the evaluation process people with families consider when they buy a house I thought I would share 5 college admissions tips (I know college is not usually part of the home buying experience) you could share with your clients or anyone else who has a high school student.

1) Make friends with teachers

Your HS student doesn't have to sit with them at lunch, but remember that at least two of their teachers will be writing college recommendations. Remind them to forge good relationships-stay active in class discussions and keep them posted on extracurricular activities and achievements. The better they know your student, the more praise they can bestow.

2) Study the schools
The best college applicants know details about their top choices college including:

  • the name of the library
  • where students hang out for coffee after class
  • a star professor they'd love to take a class with
Go beyond the basics of class size and location and find out what makes their top choice school special. The extra effort will shine through in their applications.    

3) Ace those standardized tests
Schedule standardized tests (take them twice, if your student can), and make sure they study up! Now that school's back in session and they got all that sunbathing out of their system, they'll be able to motivate themselves to go through those practice tests and vocab cards.

4) Manage your time
Winning essays weren't written in a weekend: brainstorming, drafting, editing, and sharing their work can take months. Have them leave plenty of time to work on essays, even if it means TIVO-ing a few season premieres. A fat envelope in the spring will be worth it.

5) Challenge yourself
If they love science, encourage them to take the hardest science classes offered at school. If writing is their thing, they might want to freelance for a local newspaper. Have them go above and beyond; show admissions offices their not afraid to be passionate and take risks. That's one life lesson that won't just help them get into college, but get them through life.

What other tips would you share with those seeking college admissions?