Marketing Maestro: March 2009

The Week Ahead: Trump University [March 31 - April 7]

Trump University Real Estate Training

There is always a lot happening at Trump University and this week is no different. This is a list of events and trainings going on at Trump University.

Attend one of our Free Real Estate Investment Classes at either of the following locations:

Las Vegas, NV
Mar 30, 2009 - Apr 1, 2009
Sacramento, CA
Mar 30, 2009 - Apr 1, 2009

Visit the site for a full list of upcoming free real estate events

 

Free Trump University Webinar

Looking to Recession Proof your Income?
Sign up for our next Free Webinar which is titled Create Recession Proof Income.

 

This week in the Wealth Builders Network our members have a "Real Estate Investing Q&A " on Thursday, April 2nd at 8pm EST.  The Wealth Builder Network weekly webinars are a premium service but you are welcome to try it out for free.

We are running 3-day Foreclosure Investing Workshops in the following locations:

  1. Denver, CO
  2. San Antonio, TX

(call or comment for registration information)

Our 3-Day Quick Turn Real Estate Investing Retreat is being held in:

Orlando, FL
Apr 3, 2009 - Apr 5, 2009
Learn More and Register Here »

Coming Soon:
A new 'Ask Mr. Trump' feature is being added to the Trump University site.  Stay tuned for more information and ask Mr. Trump your most pressing questions.


image from Free Clipart and Web Graphics http://www.webweaver.nu/clipart/">

On a personal note - This Wednesday I will be celebrating a birthday and I invite all my readers to check back on this blog for a virtual birthday party.  Can you guess how old I am???

Donald Trump and Trump University Are Getting Social

Trump University is going social!

Coming soon, we have a unique opportunity featuring Mr. Trump himself! Watch for the news...

So let's talk about Social Media. On the Internet, conversations don't happen all in one place. They are all over the place. That's why Trump University is reaching out too.

Here's some terrific ways for you to get social with Trump University our members and fans, goal driven people just like you.

Twitter
Twitter is all the rage. People are calling it the biggest thing since Google. So what's Twitter? It's a amazing live 24/7 conversation. Users jump in and out and talk about anything under the sun. The magic of Twitter is that you can follow almost anyone and anyone can follow your messages, called tweets. When people with the same interests all follow each other they become a powerful community. To get started, visit Trump University on Twitter. Also, try TweetDeck (http://www.tweetdeck.com) to follow the entire conversation live on your computer desktop.

Facebook
Last month we opened the Trump University Facebook Fan Page. Facebook is the largest community on the Internet where all sorts of people share ideas, talk about what their doing, and celebrate victories. If you're not on Facebook you should be. And, of course, you should join the Trump University Fan Page.

The Trump University Blog
Now you know I had to mention Mr. Trump's blog. Not only do you get to hear from Donald Trump himself. You also get to read posts from lots of highly respected wealth building, business and real estate experts. You can even join the conversation that takes place in the comments of every post.

Trump University Podcast
What's a podcast? It's like an Internet radio show. Listen to Trump University's collection of podcast. Episodes cover everything from wealth building to real estate to business planning and personal growth.

The Trump University Network
That's right, Trump University has its very own social network. Sign-up for a free Trump University account to join in the fun. While some parts of the Trump University Network require a premium membership, there's lots of great free access too.

Active Rain
I almost forgot we set up a Trump University group right here on Active Rain. Join in and share your posts in the Donald Trump Fan group.

What are your favorite Internet communities? Why?


Related posts:
Facebook Fan Pages Work
Twitting Around

The Week Ahead: Trump University [March 23 - 30]

There is a lot happening this week at Trump University and I wanted to share it with my readers.

Attend one of our Free Real Estate Investment Classes at either of the following locations:

  1. Denver, CO/ Colorado Springs, CO
    Mar 23, 2009 - Mar 26, 2009
    Learn More and Register Here
     
  2. San Antonio, TX
    Mar 23, 2009 - Mar 25, 2009
    Learn More and Register Here
     

Looking to Recession Proof your Income?
Sign up for our next Free Webinar which is titled Create Recession Proof Income.

This week in the Wealth Builders Network our members will learn how to "Build Your Commercial Business Plan" on Thursday, March 26th at 8pm EST.  The Wealth Builder Network weekly webinars are a premium service but you are welcome to try it out for free.

Is Tax Lien Investing something you want to know more about?
The week we are running an Invitation only event in the DC area on Tax Lien Investing.  This event is near capacity and is by invitation only.  However, I am providing a special link for my readers to register if they are interested in a spot:

https://www.trumpuniversity.com/investor-launchpad/2009/03/tax-liens.cfm
 
Coming Soon:
A new Ask Mr. Trump feature is being added to the Trump University site.  Stay tuned for more information and ask Mr. Trump your most pressing questions.

I'd Like To Thank The Academy And

OK I am not attending the Academy Awards or the Emmys nor have I been nominated for any awards (why is that by the way...) but I am attending the John Caples International Awards this Thursday evening.  This is a big event in the direct marketing community and this year I was invited to attend (OK you can buy a ticket too but invitations are more fun.)

My friends at Alloy Marketing (my hosts) are the sponsors of the first annual Student Campaign of the Year.  This evening should be full of excitement since none of the finalist campaigns, companies or individuals knows the winners in any category.

In addition to some great networking opportunities we will hopefully get to see a lot of great marketing creativity and interesting campaigns.

See you on the Red Capet.

GiggleFest Social Media 2.0 Podcast Sunday March 15, 2009

I of course want to invite all my readers to this little event in NJ.  It should be fun.

Via C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty):

The Outside Blog Minion Report

Friday, March 13, 2009

Josef Katz     Lizette Fitzpatrick     Sheldon Neal     Carolyn Tann-Starr

FB Trivia 1

FB Trivia 2

We are going to start embedding the Gigglefest Cover in our social media accounts with on-line questions for you to answer in Active Rain and Facebook.

The best answers will win free giveaways from Lizette Realty (Jewelry Gift Certificate), The Outside Blog Minion Report (Gift Cards), Club Chaos Agents.com (Original Artwork) and Trump University (Trump University Products).

All Facebook Fan Members who participate in the social media Q&A will be placed in a hat for Stephen the Minion Blur to randomly select a winner for a custom, original portrait.

Step one: select the link and join the following four fan pages embedded there (in the previous post) and let the Gigglefest Social Media 2.0 trivia games begin. :-)

Sales Training - Baseball, Comedy and Old Movies - A Tribute to Abbott, Costello and the Art of Active Listening

Even if you never saw the Abbott and Costello routine this is a great reminder for today's fast moving world.

Via Ryan Shaughnessy, Broker/Attorney - Your Lafayette Square Real Estate Partner (PREA Signature Realty - www.preasignaturerealty.com):

 

Occasionally, we have all been parties to conversations that simply go awry.  There is a disconnect between the speakers.  It can seem that the other person is speaking a foreign language and that the speakers are talking over or past each other.  When I observe or hear these odd conversations, it reminds me of the old Abbott and Costello routine "Who's on First?" from my childhood. 

 

Example of a Conversation Gone Awry

The general premise behind the comedy routine "Who's on First" is that Costello, acting as a peanut vendor, asks Abbott, the manager of the St. Louis Wolves, a simple question "Who's on first?"  The comedy act is a great example of a conversation gone awry.  It goes something like this:

  • Abbott: Well Costello, I'm going to New York with you. You know Bucky Harris, the Yankee's manager, gave me a job as coach for as long as you're on the team.
  • Costello: Look Abbott, if you're the coach, you must know all the players.
  • Abbott: I certainly do.
  • Costello: Well you know I've never met the guys. So you'll have to tell me their names, and then I'll know who's playing on the team.
  • Abbott: Oh, I'll tell you their names, but you know it seems to me they give these ball players now-a-days very peculiar names.

...

  • Abbott: ... Let's see, we have on the bags, Who's on first, What's on second, I Don't Know is on third...
  • Costello: That's what I want to find out.
  • Abbott: I say Who's on first, What's on second, I Don't Know's on third.
  • Costello: Are you the manager?
  • Abbott: Yes.
  • Costello: You gonna be the coach too?
  • Abbott: Yes.
  • Costello: And you don't know the fellows' names?
  • Abbott: Well I should.
  • Costello: Well then who's on first?
  • Abbott: Yes.
  • Costello: I mean the fellow's name.
  • Abbott: Who.
  • Costello: The guy on first.
  • Abbott: Who.
  • Costello: The first baseman.
  • Abbott: Who.
  • Costello: The guy playing...
  • Abbott: Who is on first!
  • Costello: I'm asking YOU who's on first.
  • Abbott: That's the man's name.
  • Costello: That's who's name?
  • Abbott: Yes.
  • Costello: Well go ahead and tell me.
  • Abbott: That's it.
  • Costello: That's who?
  • Abbott: Yes.
  • Costello: Look, you gotta first baseman?
  • Abbott: Certainly.
  • Costello: Who's playing first?
  • Abbott: That's right.

To see the entire comedy routine, click on: Naughty Nineties or the Colgate Comedy Hour

The Art of Active Listening

So, how can you avoid these awkward, disconnected conversations?  The key is to be an engaged active listener.  "Listening" isn't just hearing the words.  It is hearing the words with thoughtful attention and giving the words careful consideration.  Here are some active listening tips:

Tip #1 - Talk Less... Listen More

•  Talk less.  Listen more.  It sounds simple but you will get more out of a conversation when you simply listen.

•  When speaking, use simple, concise terms and phrases.  Avoid jargon.  If you use jargon or acronyms, explain the words or concepts.  Don't assume that the other person will understand these words or concepts. 

•  Be concise.  Get to the point directly. 

•  Don't feel the need to fill gaps in the conversation.  Silence is okay.

•  If you are the listener, encourage the speaker to continue by using short acknowledgement comments, asking questions to clarify the issue, or simply nod.

Tip #2 - Be Approachable and Receptive

•  Be receptive to the speaker's needs.  If you don't have enough time or are distracted by other business, schedule a time for the conversation when you can devote you full attention to the conversation.

•  Don't make assumptions or anticipate statement.  When you make assumptions or anticipate statement, you have already stopped listening and reached a conclusion before you have heard all of the facts.

•  Don't interrupt or finish sentences for others.  Allow the speaker to fully explain their position, problem, etc.

•  Defer judgment until the speaker has finished.  Don't try to persuade others until you have fully listened to and understand their point of view, the underlying facts, etc.

•  Turn off your personal filter.  Keep an open mind.  Don't mentally prepare a rebuttal.  Don't interrupt with counter arguments.

Tip #3 - Give the Speaker Your Complete Attention

•  Focus on the speaker and the conversation.

•  Eliminate distractions like telephone, e-mail, etc.  Don't look at your watch, clock, Blackberry, etc.

•  Acknowledge key points with a nod, smile or brief comment.

•  Don't tune out.  Make brief comments or ask short questions to keep the speaker focused on the issue.

Tip #4 - Pay Attention to Body Language

•  Read the listener's body language.  If the listener appears confused, ask clarifying questions or restate your question or statement using simpler language.  If the listener appears disinterested, stop talking or change the subject.  Pay attention to tone, volume, facial expression, gestures, etc. as body language provides an important insight or context for the words spoken.

•  Show that you are listening.  Don't play with your tie, pen, watch, etc.

•  Make eye contact.  Face the speaker.  Don't look away from or beyond the speaker.

Tip #5 - Work to Understand the Message

•  Take notes.  Write down key points.  Save your questions for an appropriate time.

•  Focus on the message.  Don't obsessively focus on the method of delivery or choice of particular words.

•  Eliminate confusion and misunderstandings by asking questions to clarify the issue.

•  Rephrase the main points and repeat them back.  Summarize the speaker's comments before you respond.

•  Ask relevant open-ended questions.

•  Don't steer the speaker to other topics.  Keep the focus on the issue raised by the speaker.

Tip #6 - Respond in a Direct Manner

•  Be candid, honest and open.

• Don't avoid "hard" issues.  Address them directly.

•  Assert your opinions in a respectful tone and manner.  However, don't sugarcoat your response or beat around the bush.

•  Stay positive.  Instead of focusing on the problem, focus on the solution.

It is hard to break old habit.  If you aren't receptive, make assumptions and jump to conclusions, and fail to ask relevant questions to obtain additional information, you will find that you may just have missed the point of the entire conversation.  It is amazing how often what is said and what you heard is strikingly different. 

If Abbott had listened to Costello or if Costello had listened to Abbott, we would have been deprived of one of the greatest baseball comedy routines of all time.  Lou Costello died on March 3, 1958.  Bud and Lou - If you are listening, thanks for the great laughs that you brought me.

If you are a developer interested in sales training for your staff, please contact Ryan Shaughnessy at PREA Signature Realty at 314-971-4381 or send an e-mail to Ryan@PREASignatureRealty.com.

Preparing for Celebrity Apprentice

As you might imagine working for a Trump Company includes a lot of excitement around each season of the Apprentice.   This season we are trying a few new activities and many of them are “audience participation”.  Here is a run down of what we have started and what is up and coming:

 

  • Donald Trump discusses why he selected each celebrity and the charity they are playing to support.  This started last week on the Trump Blog and will continue until all the celebrities have been profiled.
  • The Trump University Twitter account will be Twittering updates during the show.  Feel free to participate and twitter your comments with #apprentice in your twitter message.
  • The Trump University Facebook fan page and group will contain updates and discussion boards on the show.  This is your forum to share your views about the show.  Go at it.
  • Season 4 winner Dr. Randal Pinkett will provide a lessons learned segment each week on the NBC site.  Randal is on the Trump University Entrepreneurship faculty and author of The No-Money Down CEO.
  • And once again we are bringing back everyone’s favorite quiz -  The Trump Apprentice Challenge.  See if you have what it takes and how you compare to Donald Trump.  Take the test and share the results with us here.

 

Now back to the show….

 

 

Related posts:

Apprentice Posts
Facebook Fan Pages Work
Twitter Research