Marketing Maestro: Marketing a Commercial Real Estate Book

Marketing a Commercial Real Estate Book

If you look at the post I reblogged yesterday you can see we launched a new book. C Tann-Starr took the initiative to share the info with the AR community (thanks again).  Today (and I probably should have done this a few days ago...) I wanted to share some of the behind the scenes info on our book marketing effort and ask for your help.

Blog ImageI have participated in a number of book launches over the years. But this one is shaping up to be different. When we checked the Amazon ranking for Commercial Real Estate 101a week or two ago the book was ranked #335,105 overall.  Not very high but the book was not available for shipping. Today is a different story thanks to our marketing efforts.

Our goal is to get the book to #1 overall but at a minimum to #1 in Business and Investing and the Real Estate categories.  The second goal has since been accomplished.

So how are we going to hit #1 without spending any money on media?

There are two main efforts. The first is a very direct approach to our clients and customers offering them bonus material for helping us out.  Feel free to check out the promotion for Commercial Real Estate if you have an interest.

The second is to try and maintain our rankings and sales volumes by utilizing PR, social media, and networking. 

So what does this all mean to you? Why should I care?

OK I'll get to the point.  We are looking for some people to help spread the word via social media and networking.  If you are interested in helping us out and learning more about our marketing efforts or you are just interested in having some fun then we can talk about the following:

  • Inside scoop on our marketing plan
  • Content for a blog post
  • A gift from Trump U. (to be discussed offline - sorry I can't give everything away...)
  • Bragging rights to say you worked with me… (OK Trump University)
  • and most importantly my/our gratitude for your help…

If you are interested in playing along leave me a comment or send me an email.

I will be Twittering sales rank info during the day and week to keep folks updated on our progress.  Feel free to follow or join us and tag your postings #CRE101 so we can find you in our searches.  I will share some results once the effort is completed.

So do you want to help us out?

 

 

Comments

I am so down with the program! Sign me up bay-bay!

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

Featured @ Club Chaos

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

@CTS - that was fast.  Thanks for the feature.

Posted by Josef Katz - Trump University {Marketing Maestro} (Real Estate Investing and Direct Response Marketing) about 1 year ago

You are very welcome. I'm thinking another re-blog high-jacking is in order (LOL). Gotta get that Google juice flowing. :-)

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

Looking forward to the fun. 

Posted by Josef Katz - Trump University {Marketing Maestro} (Real Estate Investing and Direct Response Marketing) about 1 year ago

I have been working on my CCIM designation for a while.  Is there any special designation coming from this book?

Posted by Melody Botting Real Estate Network about 1 year ago

Oh, so am I. I just sent out the e-mail invitations for CC to come out and play (LOL). My bay-bays can be very interesting when they start coordinating with each other. I do so love play time with a purpose... :-)

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

Looking forward to getting a copy, Thanks Josef

Posted by Jason Schauer (Trump University) about 1 year ago

Looking forward to getting a copy, Thanks Josef

Posted by Jason Schauer (Trump University) about 1 year ago

@Melody - No designations from the book but lots of good content...

@Jason - Look forward to getting you a copy.

 

Posted by Josef Katz - Trump University {Marketing Maestro} (Real Estate Investing and Direct Response Marketing) about 1 year ago

Joesef, I ordered the book yesterday. I received a direct email from Trump University and I ordered it from Amazon.

Posted by Michael Setunsky (Michael's Commercial LLC) about 1 year ago

Okay I don't know what I am doing with this Jacked thing being the newbie that I am but I think you just want me to re-blog, which I do get by the Grace of God . . LOL  So if this isn't what you want me to do and I am still really lost.  Do me a favor and contact me . .

Posted by Tami Vroma-Realtor Grand Rapids Rapids Homes for Sale (West Michigan Real Estate Specialist-Five Star Real Estate) about 1 year ago

Josef, I would love to help get the word out! 

Posted by Michelle DeRepentigny, *Broker * Athens, GA (Success Realty) about 1 year ago

LOL @ Tami. Re-blogging is nice. Thank you bay-bay. You have unique followers who read you so every time a member re-blogs another member they are introducing them to new readers while collecting original content by permission. Win-win situation. :-)

P.S. I will e-mail you and answer any questions you may have on how to have fun with gorilla blogging marketing. :-D

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

Thank you, Michelle, we need all of the help we can get. Go re-blog this puppy and get a conversation started. :-)

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

count me in, might take me a couple of minutes to get to it.  be good  cheryl(gotta read another book?)willis

Posted by Cheryl Willis, MO BROKER Mt Vernon, Monett, Aurora, Barry & Lawrence Co. (RE/MAX Solutions- OZARK MISSOURI) about 1 year ago

Awesome! Cheryl W is in the house! (LOL)

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

@Michael - excellent and thanks

@Tami - Thanks for helping out.

@Michelle - We will speak

@Cheryl - thanks for your help.

You guys are rock stars.

@CTS - well you know what I have to say...

Thanks again

Posted by Josef Katz - Trump University {Marketing Maestro} (Real Estate Investing and Direct Response Marketing) about 1 year ago

Hi Josef - Good luck with your new project. I hope it goes real well and you sell lots of books.

Posted by Bill Gassett Metrowest Massachusetts Real Estate (RE/MAX Executive Realty) about 1 year ago

Reblogging!

Posted by Marie Meyer, Orange County New York RealtorĀ® (Keller Williams Realty) about 1 year ago

It's re blogged!

Laura G

Posted by Laura Giannotta Keller Williams Atlantic (Keller Williams Atlantic Shore ) about 1 year ago

Thank you Laura and Marie. Very much appreciated. :-)

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

@Bill - Thanks we hope so too.

@Marie & @Laura  - much appreciated and thanks

Posted by Josef Katz - Trump University {Marketing Maestro} (Real Estate Investing and Direct Response Marketing) about 1 year ago

You are going a great job of marketing it already!  I am reblogging it as well.

Posted by Melody Botting Real Estate Network about 1 year ago

Thank you, Melodious. Very cool!

Posted by C Tann-Starr (TannStarr.com TannStarr.ws REMAX People Realty) about 1 year ago

C - why do you remind me of the quote "Well behaved women rarely make history?" You are a hoot! And in a good way! What an organizer and promoter! I can't wait to see what idea you come up with for your family property in SC. Anyway, count me in! I'm going to start networking...my dad was in commercial real estate, maybe there's a future in it for me :)

Posted by Frank & Sharon Alters, CDPE-Short Sales Jacksonville-Orange Park-Fleming Island (Watson Realty -) about 1 year ago

Participate



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